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Hands-On Mobile And World Poker Tour Extent Wireless License For WPT Franchise

2007-04-02 16:12

Hands-On Mobile, Inc., the world`s leading developer of connected games and applications, and WPT Enterprises, Inc. today announced a multi-year extension to their highly successful deal to continue to bring the wildly popular World Poker Tour? (WPT) Texas Hold `Em and other products to mobile phones worldwide.

"We?re excited to continue our relationship with the World Poker Tour," says Jonathan Sacks, Chief Executive Officer, Hands-On Mobile. "Together, we brought cutting-edge connected games to the forefront of the market and made World Poker Tour Texas Hold `Em the most successful mobile poker game in the world."

With more than five million downloads, hundreds of thousands of hands played weekly, and tens of thousands of unique users per month, World Poker Tour Texas Hold `Em has consistently been a top seller across major carriers worldwide.

"Extending our brand beyond television and onto mobile devices has catapulted the World Poker Tour franchise into the number one poker brand across multiple platforms, including television, mobile and online," says Steve Lipscomb, Founder, President, and Chief Executive Officer, WPTE.

The licensing relationship between Hands-On Mobile and WPTE is managed by Brandgenuity LLC, WPTE`s strategic product licensing and merchandising agency of record.

About Hands-On Mobile
Hands-On Mobile is a leading global publisher of mobile games, personalization and lifestyle products targeting all market segments of the mobile handset marketplace. With operations in four continents, Hands-On Mobile develops, publishes and distributes mobile content to more than 180 of the world`s leading operators in 40 countries. Hands-On Mobile provides operators and their customers with the world`s best entertainment brands and applications and provides brand owners with the shortest route to market. The Hands-On Mobile content catalogue is diverse, including top brands like Activision, Billboard, CBS, Hasbro, LEGO, NBC Universal, Paramount Pictures, and World Poker Tour. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego, California; London and Bollington, England; Krakow, Poland; Săo Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile`s products and organization please visit

About WPT Enterprises, Inc.
WPT Enterprises, Inc. (Nasdaq: WPTE) is a company engaged in the creation of internationally branded entertainment and consumer products driven by the development, production, and marketing of televised programming based on gaming themes. WPTE is the creator of the World Poker Tour(R), a television show based on a series of high-stakes poker tournaments that airs on the Travel Channel in the United States and in more than 150 markets globally. With the WPT in its 5th season, WPTE has launched a second series on the Travel Channel, the Professional Poker Tour(TM), which focuses on the play of poker`s leading stars. WPTE currently licenses its brand to companies in the business of poker equipment and instruction, apparel, publishing, electronic and wireless entertainment, DVD/home entertainment, casino games, and giftware. For show information, tools for improving poker play, and other WPT news, fans may log on to WPTE is a majority owned subsidiary of Lakes Entertainment, Inc. (Nasdaq: LACO).

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Tags: Hands-On Mobile WPT Poker Mobile Content

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